Tree Top : Cool

A sense of wonder.

Published On
Apr 05, 2012

Editor's Pick

When kids call something "cool," it can mean a lot. In fact, in some cases, it's the ultimate stamp of approval. Cole & Weber United and directorial trio Everynone produce this touching spot for apple juice brand Tree Top.

It's the first TV effort for the company in 30 years, and shows kids going through a wide range of new experiences -- from the moment you held a conch up to your ear to the one where you touched a baby turtle. Filmed with a retro look in a mock documentary style, the spot is a good play, both for kids that have yet to lose that sense of wonder, and for adults that long for a bit of nostalgia.


Apr 06, 2012
Brand :
Tree Top
Client :
Tree Top
Agency :
Cole & Weber
Executive Creative Director/Production :
John Maxham
Associate Creative Director :
Todd Derksen
Senior Copywriter :
Jesse Dillow
Executive Producer :
Pete Anderson
Director, Business Strategy :
Nick Hunt
Project Manager :
Dee Dee Jones
Production Company :
Production Company :
Epoch Films
Director :
Will Hoffman
Director :
Daniel Mercadante
Director :
Julius Metoyer
Executive Producer :
Lisa Margulis
Executive Producer :
Vieve Haag
Editor :
Editor :
Kelly Vander Linda

Need a credit fix? Contact the Creativity Editors

Project Type