Harvey Nichols Gives British Labour Leader Jeremy Corbyn a Makeover (Kind Of)

One of the delights of Harvey Nichols' recent campaigns from Adam&Eve/DDB London is that they are never quite what you are expecting -- from using in-store CCTV footage to create a funny ad, to giving Barack Obama an animated makeover. For a new PR-led campaign, the agency homed in on U.K. Labour Party leader Jeremy Corbyn, a hardline socialist who's known for being somewhat sartorially challenged. It worked with Alison Jackson, a British artist who's well known for her funny "lookalike" work (which has appeared in other advertising, including an iconic Schweppes campaign from the early 2000s) to create images of a Corbyn doppleganger shopping at its new Menswear destination in its flagship London store. Corbyn (who was recently taunted by Prime Minister David Cameron to "wear a proper suit" ) is pictured getting a haircut with a nice glass of champagne, and then dressed nattily in Dior Homme glasses, Dries Van Noten pants and Lanvin shoes as he exits the store. The images appeared in a story in the Mail on Sunday this weekend. Ben Tollett, executive creative director at Adam&Eve/DDB, commented in a statement: "David Cameron thought Jeremy Corbyn should get a proper suit and do up his tie. We thought the new Menswear Destination at Harvey Nichols was the perfect place for Jeremy to do it."

Harvey Nichols Gives British Labour Leader Jeremy Corbyn a Makeover (Kind Of)

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