The Corner Office Takes on a Whole New Meaning in Funny Work From Fedex
Randy Krallman Directs Latest Spots Via BBDO New York
Editor's Pick
FedEx's ongoing campaign showing how its services benefit small businesses is back with more comedic ads by BBDO New York.
Like previous spots, the new additions, promoting FedEx Ground, bring ideas from the world of big business into a small business environment. In one spot, seen here, a woman running her business from home shows her employee into his new corner office -- her son's bedroom.
Another ad is set in a bookstore called Conspiracy Books, where the paranoid owner is convinced there must be a sinister explanation from the business's improved sales (rather than her colleague's prosaic explanation of FedEx). A third spot sees a disgruntled colleague asking for his shares to be bought out, as the startup they're working on is not making a profit. He gets tossed a handful of coins, then asks to come back in after it's pointed out that using FedEx could turn things around -- but their valuation has doubled and he has to reach for a bank note.
Randy Krallman directed the spots, via Smuggler.
Credits
- Date
- Oct 23, 2017
- Brand :
- FedEx
- Client :
- FedEx
- Worldwide Chief Creative Officer :
- David Lubars
- Chief Creative Officer :
- Greg Hahn
- Executive Creative Director :
- Gianfranco Arena
- Executive Creative Director :
- Peter Kain
- Senior Creative Director :
- Tom Kraemer
- Copywriter :
- Tom Kraemer
- Creative Director :
- Peter Alsante
- Copywriter :
- Peter Alsante
- Creative Director :
- Dan Kenneally
- Art Director :
- Dan Kenneally
- Director, Integrated Production :
- David Rolfe
- Group Executive Producer :
- Amy Wertheimer
- Production Company :
- Smuggler
- Director :
- Randy Krallman
- Director, Photography :
- Matthew Woolf
- Producer :
- Ian Blain
- Edit House :
- MackCut
- Editor :
- Ian MacKenzie
- Assistant Editor :
- Zach Patten
- Executive Producer :
- Gina Pagano
- Post Visual Effects :
- The Mill
- Color :
- Company 3
- Colorist :
- Tim Masick
- Audio Post :
- Sound Lounge
- Mixer :
- Tom Jucarone
- Agency :
- BBDO-New York
Need a credit fix? Contact the Creativity Editors