Cornetto Creates Glow in the Dark Ice-Cream To Surprise Movie-Goers

Food Designers Created Special Snack Using Luminscent Riboflavin

Published On
Aug 06, 2014

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Cornetto has created what it claims to be the "world's first glow in the dark ice-cream." The luminscent cones, designed by confectionery designers Bompas and Parr, contain riboflavin, which glows under certain conditions. The brand, owned by Unilever's Wall's, gave audiences at a showing of "World's End" in London a Mint Cornetto. When the cinema was flooded with UV light, the ice-cream lit up with a fluorescent glow, as seen in this video.

Credits

Date
Aug 06, 2014
Brand:
Cornetto
Client:
Cornetto

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