Corona Familiar is known for its tradition and heritage of sharing, and with the launch on the new 12oz 6-packs, sharing Familiar is even easier.
Sharing a Familiar with a friend recognizes the importance of that relationship in a way that goes much deeper than simply sharing a beer with a friend. And while many campaigns highlight friendship, few have a unique take on it. This campaign is a celebration of those extraordinary friendships that make it hard to distinguish a friend from family - reflecting life as a shared journey. With authenticity and humor, we show how these close friends' happiness or problems are actually ours too – and so when something happens to one friend, it happens to those closest to him as well.
Because when what happens to you also happens to your friends, well, that’s Familiar.