It’s Familiar

Published On
May 06, 2019

Description

Corona Familiar is known for its tradition and heritage of sharing, and with the launch on the new 12oz 6-packs, sharing Familiar is even easier.

Sharing a Familiar with a friend recognizes the importance of that relationship in a way that goes much deeper than simply sharing a beer with a friend. And while many campaigns highlight friendship,  few have a unique take on it. This campaign is a celebration of those extraordinary friendships that make it hard to distinguish a friend from family - reflecting life as a shared journey. With authenticity and humor, we show how these close friends' happiness or problems are actually ours too – and so when something happens to one friend, it happens to those closest to him as well.

Because when what happens to you also happens to your friends, well, that’s Familiar.

Credits

Date
May 06, 2019
Brand Marketing:
John Alvarado
Chief Creative Officer:
Jose Molla
Chief Creative Officer:
Joaquin Molla
Executive Creative Director:
Ricky Vior
Associate Creative Director:
Silvio Caielli
Associate Creative Director:
Marcelo Padoca
Associate Creative Director:
Fernando Reis
Copywriter:
Rodrigo Gonzalez
Senior Art Director:
Cora Perez
Integrated Production:
Laurie Malaga
Producer:
Lucia Riquelme
Account Director:
Agustina Massa
Account Supervisor:
Eric Jimenez
Account Coordinator:
Jacqueline Aran
Account Coordinator:
Rachel Startz
Strategy:
Andrew Speyer
Director of Strategy:
Pablo Rosas
Sr. Strategist:
Amilynn Soto
Creative Services Manager:
Maru Sokolowski
Agency:
Nunchaku
Director:
Nicolas Kasakoff
Executive Producer:
Leda Nasio
Unit Production Manager:
Julian Castro
1st AD:
Dafna Harrison
Unit Production Manager:
Fuad Abed
1st AD:
Paco Llaca
Director of Photography:
Mischa Lluch
Director of Photography:
Gonzalo Amat
Director of Photography:
Leonardo Hermo
Agency:
The Makers Lab
Editor:
Timothy Downing
Producer:
Sharon Campos
Producer:
Nadia Bowen
Agency:
Super Sonica
Composer:
Antonio Pinto
Composer:
David Bewssler
Composer:
Gabriel Ferreira
Producer:
Marilia Franco
Color Correction/Visual Effects:
CO3
Agency:
Moving Forward Studios
Executive Producer:
Alexandra Lubrano
Colorist:
Sofie Borup
VFX:
Leo Lover
Audio Mix:
The Makers Lab
Audio Mix:
VaporPost
Producer:
Sharon Campos
Producer:
Nadia Bowen
Producer:
Andres Morales
Mixer:
Jeannine Guenther
Mixer:
Jose Toledo
SVP & CMO:
Jim Sabia
Agency:
The Community
Brand Director:
Alex Schultz
Brand Manager:
Katie Herrmann
Associate Brand Manager:
Peter Sundry
Associate Brand Manager:
Saul Trejo
Client:
Corona

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