Trump's Wall Inspires Diego Luna and Fellow Mexicans to Break Barriers

Spot by Leo Burnett Mexico Is Part of Corona's 'Desfronterizate' Campaign

Published On
Nov 07, 2016

Editor's Pick

Corona, a symbol of Mexican spirit worldwide, is using the notorious wall threatened by Donald Trump to highlight the importance of breaking barriers. In the Leo Burnett Mexico spot starring actor Diego Luna and shot by Rodrigo Saavedra via Landia Mexico, Mr. Luna leaps and climbs unbelievable obstacles as he narrates a voiceover: "All of us are angry about the wall that madman wants to build," he says. "But we should also be angry at the walls we have here."

He celebrates the way Mexicans, like Corona, overcome challenges and break barriers, and asserts, "Your only frontier is you." The spot ends with Mr. Luna operating a wrecking ball to smash through a wall.

The spot is part of the beer marketer's campaign "Desfronterizate," a Spanish word that Corona and Leo Burnett invented that translates roughly as "Break Your Barriers."

"The Wall" will air in Mexico in November and December.

This isn't Mr. Luna's first Mexican pride ad. He shot an ode to immigrants for Mexican soft drink brand Jarritos that broke last month in the U.S. It seems he's been keeping quite busy in the ad world, despites having to play Captain Cassian Andor in the upcoming "Rogue One: A Star Wars Story."

Credits

Date
Nov 07, 2016
Brand:
Corona
Client:
Corona
Agency:
Leo Burnett-Mexico
Director:
Rodrigo Saavedra
Production Company:
Landia
Creative Vice President:
Daniel Perez Pallares
Creative:
Aldo Gonzalez
Creative:
Ariel Senzacqua
Creative:
Guilherme Camargos
Creative:
Federico Russi
Creative:
Daniel Perez Pallares
Client:
Grupo Modelo AB InBev
Vice President, Marketing:
Ricardo Dias
Brand Director:
Alexsandro Pinto
Director, Communications:
Alejandro Campos
1st Art Director/Line Producer:
Jesus Almazan
Agency Chief of Production:
Roberto Collazo
Executive Producer:
Thomas Amoedo
Executive Producer:
Claudio Amoedo
Director, Photography:
Pierre de Kerchove
Art Director:
Julian Romera
Costume and Wardrobe Design:
Abril Alamo
Post Production:
Clan VFX
Sound Design:
Kung Fu Audio
Music:
Sonido Antro
Colorist:
Fernando Lui

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Project Type