Benjamin Moore Built a Massive Version of Its Name to Show Off Its Latest Product
Eight Letter Structure Weighs Over 2000 Pounds
Jul 31, 2017
To demonstrate its protective coatings range, Corotech, Benjamin Moore tapped The Martin Agency to create a video that's unusually creative for something promoting an industrial product.
The agency got industrial fabricators to build a massive structure of the Benjamin Moore brand name, and coated each letter in different variants of Corotech, which protects brick, drywall, steel and concrete. The eight letters of its name have a combined weight of 2000 pounds.
Nine videos highlighting each Corotech coating will be featured on the Benjamin Moore YouTube channel and the letters themselves will debut at a trade show for facility managers this Fall.