Barnardo's : Corporate Identity

AT&T, recently purchased by SBC Communications, has a new corporate identity that features, most conspicuously, a sporty restyled globe, created by design consultancy Interbrand. The new logo "maintains the recognition of the iconic AT&a

Published On
Dec 01, 2005

Editor's Pick

AT&T, recently purchased by SBC Communications, has a new corporate identity that features, most conspicuously, a sporty restyled globe, created by design consultancy Interbrand. The new logo "maintains the recognition of the iconic AT&T brand mark while adding dynamic design elements to signal the new, reinvigorated business," according to Interbrand. "The new globe is three-dimensional and transparent to communicate the openness and clarity of the new AT&T." In addition, a "more approachable" lower-case type style