Hotels.com will reward you for enduring 24 hours of non-stop holiday music
Lasting a day in Hotels.com’s decked out room can score you prizes

Editor's Pick
Everyone knows that person—someone who goes all out decking halls and trimming trees during the holiday season. Someone whose yard is crowded with lights, candy canes and blow-up Santas. Someone who sings holiday tunes for months before and after December. The latest campaign from Hotels.com is for that person.
The “Not-So-Silent-Night Challenge” is either a dream for those with hearts made of tinsel or an apocalyptic hell for the seasonal Scrooge. Hotels.com spruced up a hotel room at The Fairmont on The Magnificent Mile in Chicago for one lucky winner who thinks they have the co-jornaments to withstand 24 hours straight of holiday music.
In addition to non-stop carols, the suite features a light-up dance floor, karaoke machine, plastic Santa DJ, ornament disco ball and a morning wake up video call from NSYNC singer Lance Bass. Oh and a $1,000 travel stipend and $500 room service budget for jolly bellies as well.
“The Hotels.com ‘Not-So-Silent Night Challenge’ takes the ‘love it or leave it’ conversation that surrounds holiday music every year to a new extreme,” said Bass in a statement. “I’m excited to send a wake-up call to the lucky guests, although they might be too busy jamming out to sleep much! Hotels.com has taken festive holiday stays to a new level and, as someone who lives for this season, I am here for it.”
The two-night stay (endless holiday music optional for the second day) will take place December 19-21 and holiday obsessives can apply to win the experience on the campaign’s website. Should the winner survive the 24-hour jam fest, they’ll win 25 hotel nights directly to their Hotels.com rewards account.
Credits
- Date
- Dec 13, 2021
- Client :
- Hotels.com
- Agency :
- ICF Next
Need a credit fix? Contact the Creativity Editors
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