British retailer Notonthehighstreet.com specializes in sourcing unique items unavailable from mainstream stores. So its advertising has to be a little quirky too, and it's succeeded in that with this spot from recently appointed agency WCRS. The ad features vignettes of individuals (all slightly eccentric in their own ways) who manage to find the perfect item on Notonthehighstreet; the rhyming couplet narration (by "Harry Potter" actor Michael Gambon) adds to the charm. It all fits well with the brand's tagline, "Choose a life less ordinary."