This stark ad paints jogging and sleeping as 'crimes' that get black people killed

Courageous Conversation adds the deaths of Ahmaud Arbery and Breonna Taylor to a grim litany

Published On
May 15, 2020

Editor's Pick

On Feb. 23, Ahmaud Arbery was killed by two white men while he was on a jog. Murder charges were only filed after a video of the shooting became public. In Louisville, Kentucky, Breonna Taylor was killed when police shot her eight times during a drug raid on the wrong apartment. The police weren’t wearing body cameras.

Again and again, year after year, unarmed black people are killed in confrontations with police or their fellow citizens while going about the normal activities of everyday life—entering their own home, playing outside, watching TV, buying candy.

A new spot from the Courageous Conversation Global Foundation and Goodby Silverstein & Partners drives this point home, with stark text laying out the “reasons” unarmed black people have been killed. It serves as an unfortunate follow-up to a spot from February, before the killings of Arbery and Taylor had come to light.