For all of you who can't sit through a 22 minute sitcom, Cox Communications has your back. Via DraftFCB, the brand has been running a series of spots called "Home With the Hatterys," which chronicle the adventures of a family with and without Cox services.
Filmed like a short, 60-second sitcom, the campaign began with an ad that showed Paul Hattery, the dad of the family, using the buffering time afforded by non-Cox services as the perfect opportunity to bond with his embarrassed teenage son.
In the two new spots, the adventures of the now Cox-equipped family continue. In "I Called Them," Mr. Hattery is overjoyed at how cheap Cox's phone service is, and can't wait to tell the world, while in "Whole Home Partay," he thinks every opportunity is the opportunity to have a "Partay!" And check out the older episodes on YouTube.