Worms Consume This Ad To Illustrate Crack Dangers
Brazilian agency Talent made posters out of dough, not paper
Published On
May 28, 2013
Editor's Pick
The dangers of crack cocaine are powerfully illustrated in this shocking new campaign from Talent, Brazil, for The Partnership Against Drugs, the Brazilian alliance of the Partnership for a Drug Free America. The agency placed two posters at “Galeria do Rock”, a gathering place for young opinion makers, and close to the main crack dealing area of Sao Paulo. The posters, which were printed in dough, are live-eaten by mealworms, showing how cocaine eats away at you. The technique was made possible after the agency worked for months with researchers and biologists.
Credits
- Date
- May 28, 2013
- Brand:
- Partnership Against Drugs
- Client:
- Partnership Against Drugs
- Agency:
- Talent
- Chief Creative Officer:
- Joao Livi
- Creative Director:
- Alexandre Nego Lee
- Creative Director:
- Rodrigo Bombana
- Creative Director:
- Felipe Luchi
- Copywriter:
- Alexandre Nego Lee
- Art Director:
- Rodrigo Bombana
- Art Director:
- Felipe Luchi
- Account Manager:
- Erick Sobral
- Advertiser Supervisor:
- Marylin Tatton
- Director:
- Albert Klinke
- Director:
- Danilo Marques
- Sound Design and Music:
- Samuel Ferrari
- Sound Design and Music:
- Regis Baba
- Sound Design and Music:
- Felipe Junqueira
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