Crash The Super Bowl Gets A (Cheesy) Adland Ambassador
Doritos Is Opening Up Ad Contest To Global Entrants
Sep 25, 2013
With Doritos' Crash The Super Bowl contest now going global, Goodby Silverstein & Partners has created a series of films in which a moustachioed "creative ambassador," who bears a not-so-passing resemblance to Will Ferrell's Anchorman -- or Robert Goulet, guides filmmakers from around the world through the submission process. Whether or not this mashup of '80s cheesiness and Mad Men will really make people want to go into advertising is debatable, but it's pretty funny.