Insurance Firm Highlights Safety With 'Crashed Car Showroom' in Sydney

Visitors To NRMA's Showroom Can Experience What It's Like To Be A Crash Test Dummy

Published On
Mar 18, 2014

Editor's Pick

In Sydney, insurance brand NRMA is highlighting driver safety by opening a "Crashed Car Showroom," putting crumpled vehicles on display with a number of interactive features. At the "Crashed Car Showroom," which is open from today until March 27th, visitors will be able to see the impact of a head-on collision, explore a dissected car, have a go at being a crash test dummy, find out how good their driving concentration is with a simulator game and more. Whybin/TBWA Sydney developed the idea.

The insurance advertiser is known for its unusual branding ideas with Whybin/TBWA, including interactive bus shelters that allow people to manipulate 3D models of cars and listen to a built-in car stereo via their mobile phones.

Credits

Date
Mar 18, 2014
Brand:
NRMA Insurance
Client:
NRMA Insurance
Agency:
Whybin/TBWA Sydney
Digital Agency:
Digital Arts Network
Event Agency:
Alfred
PR Agency:
Eleven PR

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Project Type
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