Milk Drinkers Get a Groovy Makeover From Cravendale

'70s Style Hero is Fond of the White Stuff

Published On
May 09, 2015

Editor's Pick

Is U.K. milk brand Cravendale telling us something about the contents of the white stuff? The hero of its latest ad, by Wieden & Kennedy London and directed by the collective Canada, reminds us more of a dude in an alcohol ad; maybe a cross between the Southern Comfort "comfortable" guys and the Heineken "Legends." And with his '70s mustache, there's also a touch of "American Hustle" about him. Still, it's a bold new direction for the brand, all in the name of giving milk drinking a groovy new makeover. The brand won plaudits for its Cats With Thumbs spots back in 2011.