Why You Should, At All Costs, Avoid Running Out of Milk

Devondale Long Life Milk Campaign Stars Crazy Cat Lady, Glowing Girl

Published On
Sep 16, 2013

Editor's Pick

The creepiest cat lady ever stars in a new campaign for Devondale, an Aussie brand of long life milk, created out of DDB Melbourne. The ad features a lady with what appear to be hundreds of cats who she is exceptionally close to, with feeding time consisting of letting them slurp milk off her fingers while she sneaks in a sip or two of the beverage herself.

A second spot features a girl with an eerie glow about her that everyone seems to be noticing -- except her parents.

Credits

Date
Sep 16, 2013
Brand:
Devondale
Client:
Devondale
Agency:
DDB-Melbourne
Agency:
DDB-Melbourne
Executive Creative Director:
Darren Spiller
Creative Director:
Simon Bagnasco
Senior Copywriter:
Robbie Brammal
Senior Art Director:
Anthony Hatton
Head of Broadcast Production:
Simon Thomas
Agency Senior Producer:
Tuesday Picken
Production Company:
Prodigy Films
Director:
Tim Bullock
Producer:
Alice Grant
Executive Producer:
Jonathan Samway
Director, Photography:
Germain McMicking
Editor:
Adam Wills
Grade:
Edel Rafferty
Online Edit:
Chris Betteridge
Grade and Online:
Method Studios
Compositor:
Dan Benjamin
Sound Design/Music:
Colin Simkins
Sound Design/Music:
Gusto Music
Media:
Carat Melbourne

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Project Type