Cream 2015, the annual competition for student creative talent held in London, takes place at Grey London tonight (Sept 17)-- and for its theme, the festival took inspiration from the agency's Hatton Garden location.
Famed as a diamond district, Hatton Garden was, earlier this year, the scene of a million-pound jewel heist when thieves broke into a sealed vault over the Easter weekend. (Later arrested, several of the accused were in their 60s and 70s, and the event looks almost certainly set to become a movie).
So the festival asked celebrated photographer Rankin to create portraits of some of London's top ECDs, their faces hidden behind ski masks, for the invitations and website. (To find out who they are, see below). The title of the show? Rough Diamonds: Creatives Worth Nicking.
Cream, which is now in its 16th year, selects work from 20 student creative teams each year and puts on a private view of their work. This year judges include director Dougal Wilson of Blink, 4Creative's Chris Bovill (a former alumnus of the show), BBH's Caroline Pay, 72andSunny's Carlo Cavallone and Laurence Thomson and Rob Doubal of McCann London. The winners will be announced tonight.
Answers: 1. Ana and Hermeti Balarin, Mother. 2. Chris Bovill and John Allison, 4Creative, 3. Dave Monk, Grey London, 4. Justin Tindall, Leo Burnett, 5. Laura Jordan Bambach, Mr. President, 6. Laurence Thomson. McCann London, 7. Nick Gill, BBH.