Creating 30,000 highlight films in record time

Boston Marathon

Published On
Dec 09, 2020


To celebrate the world’s most elite running event, we partnered with adidas to create a unique highlight film for every one of the 30,000 runners in the Boston Marathon. Each video featured the individual athlete, isolated in-frame from film footage captured along the race course, along with performance data and insights about the runner’s race. Amazingly, we processed and delivered all 30,000 personalized videos within hours of the race completion.