Goldfish 18 : The Creative Machine

Get rid of that brief.

Published On
May 16, 2012

Editor's Pick

To promote Goldfish 18, an Israeli creative print competition, ACW-Grey created 'The Creative Machine,' a way for creatives to get rid of the briefs that are taking up your time and stopping you from getting to the actual creative stuff that's going to win you awards. While we don't think work created by rote, via a website, is necessarily something creatives should be doing, the site is a fun one to try.

Credits

Date
May 16, 2012
Brand:
Goldfish 18
Client:
Goldfish 18
Agency:
ACW GREY-Tel-Aviv
Executive Creative Director/Production:
Tal Riven
Creative Director:
Ziv Meiri
Copywriter:
Danny Yagil
Art Director:
Julia Smelansky
Agency Producer:
Ofer Klein
Copywriter:
Aharale Kidron
Digital Creative Director:
Ziv Meiri
Digital Creative Director:
Raz Messing

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Project Type