Ever wondered what the mind of a designer looks like...from the inside? Adobe indulges that curiosity with the Creative Mind website, a free-flowing, whimsical animated experience that shows off the new capabilities of the Adobe Creative Suite 2.3 software package within the abstract framework of a designer's mental universe. "We had two rules for developing the site: speak to designers in their own language, and make something we'd actually want to spend time exploring," says copywriter Spencer Riviera of Goodby, Silverstein & Partners, which joined forces with London-based digital production studio Unit9 to bring this digital head trip to life. "That led us to create a more abstract experience without a traditional structure or navigation. Once we made that leap of logicor, rather, away from logicanything and everything became possible."