Art Center College of Design : The Creative Side of the Brain

To boost enrollment for the Art Center College of Design's Art Center At Night program, Art Center alums at WongDoody created a pro-bono brainstorm. An ongoing campaign of print ads and guerrilla postcards and flyers "depict creativity in its ra

Published On
Aug 31, 2005

Editor's Pick

To boost enrollment for the Art Center College of Design's Art Center At Night program, Art Center alums at WongDoody created a pro-bono brainstorm. An ongoing campaign of print ads and guerrilla postcards and flyers "depict creativity in its rawest, most iconic form: the right side of the human brain," explains the agency. The all-Art Center grad team includes Wongdoody CD Tracy Wong and senior AD Eric Goldstein, as well as photographers Jonah Light and Comrade. "This is a great opportunity to show Art Center and its teachers what we learned from them while helping them out at the same time," says Wong. "Hopefully, we