Art Center College of Design : The Creative Side of the Brain
To boost enrollment for the Art Center College of Design's Art Center At Night program, Art Center alums at WongDoody created a pro-bono brainstorm. An ongoing campaign of print ads and guerrilla postcards and flyers "depict creativity in its ra
Published On
Aug 30, 2005
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To boost enrollment for the Art Center College of Design's Art Center At Night program, Art Center alums at WongDoody created a pro-bono brainstorm. An ongoing campaign of print ads and guerrilla postcards and flyers "depict creativity in its rawest, most iconic form: the right side of the human brain," explains the agency. The all-Art Center grad team includes Wongdoody CD Tracy Wong and senior AD Eric Goldstein, as well as photographers Jonah Light and Comrade. "This is a great opportunity to show Art Center and its teachers what we learned from them while helping them out at the same time," says Wong. "Hopefully, we
Credits
- Date
- Aug 31, 2005
- Client :
- Art Center College of Design
- Creative Director :
- Tracy Wong
- Senior Art Director :
- Eric Goldstein
- Senior Copywriter :
- Tom Hamling
- Photographer :
- Jonah Light
- Model Maker :
- Ed French
- Agency :
- Wongdoody-Los Angeles
- Brand :
- Art Center College of Design
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Project Type