The Top 5 creative brand ideas you need to know about right now: August 12, 2019

'Fleabag' steps into the real world and ESPN tackles real issues affecting kids

Published On
Aug 12, 2019

Editor's Pick

Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now.

5. VCA: ‘Pet Friendly,' Observatory
Mars-owned petcare brand VCA and Observatory created a branded web series featuring L.A. pets and the outsized effect they have on their owners. Veterinarian Dr. Sally provides a throughline for all three spots, not to mention awkward charm and impeccable comedic timing. The series is directed by comedian and producer Whitney Cummings.


4. Delta: ‘New York Stories,' Wieden & Kennedy New York
Delta does a deep dive into New York’s tight living quarters. Three eensy-weensy apartments (one of which is actually just a boat) are home, bittersweet home for tenants who love to travel, for obvious reasons. Wieden & Kennedy New York shot the spots especially for mobile. It’s tough to fit a TV into a 50-square-foot bedroom.


3. ESPN: ‘Don’t Retire, Kid,' Arnold Worldwide
ESPN and Arnold Worldwide put a sobering spin on an athlete’s retirement press conference. The pressure’s too much, and the game just isn’t fun anymore. But this time, the player’s still a kid, and he’s burned out before he’s even begun.


2. Oscar Gierup and Hampus Elfström: ‘Swedish Justice’
A pair of Swedish creatives noticed that President Trump doesn’t seem to understand their justice system, as evidenced by his meddling in the A$AP Rocky case. So they created an Ikea manual to explain it to him, complete with packing list and simple, clear illustrations.

1. Amazon: ‘Hilary’s Café’
Fans of Phoebe Waller-Bridges’ biting dark comedy “Fleabag” spent some time in the real world cuddling guinea pigs in a pop-up café from Amazon. Hilary's Café was open last week on Melrose Avenue in Los Angeles. If you missed it, cross your fingers for a gin-and-tonic pop-up in a church rec room someday. We can only hope.


That's it for the Top 5. Make sure to check out more of the best in brand creativity at


Aug 12, 2019

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