Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now.
5. Burger King: 'Impossible Whopper,' David Miami
Admittedly, we kinda hate April Fool’s Day. It’s become like the Super Bowl for brand’s ridiculous stunts, but Burger King took advantage of the big day to prank Whopper eaters by telling them that their burgers weren’t made out of meat. Turns out, however, that it wasn’t a joke. The brand was actually introducing a real product, its new meatless Impossible Whopper.
4. Bud Light: The Return, Wieden & Kennedy New York
Bud Light had killed the Bud Knight during its Super Bowl crossover with HBO’s “Game of Thrones.” Just in time for the show’s final season, it circles back to that moment and resurrects its fallen hero--in a style that might remind you of beloved Thrones character Jon Snow’s own return from the dead.
3. Adobe: 'Movie Poster Movie: The Time it Takes to Get There,' Pereira O’Dell
Our number three idea began back in the fall, when Adobe and agency Pereira O’Dell asked young creators to to come up with a poster for a movie that wasn’t even made yet. The winning idea, from Boston University student Sam West, inspired this delightful short film. “In the Time it Takes to Get There.” Directed and written by Zach Braff, it tells the tale of social influencers circa 19th century and stars Florence Pugh, Alicia Silverstone and Andy King.
2. Oreo: ‘Game of Thrones’ Titles, 360i
Brands have enthusiastically jumped into helping HBO promote the final season of “Game of Thrones,” some, like Bud Light, more cleverly than others. This move from Oreo is also pure delight. To promote its special-edition “Game of Thrones” Oreos, the brand and agency 360i recreated the show’s iconic opening titles--but entirely with the sandwich cookies. They even went to the original title creators, production company Elastic, to make sure that all the details were spot on.
1. Google: 'John Legend'
Amazon once made a Super Bowl ad imagining if stars subbed in for Alexa, but Google actually got a big name to step in for real, for its Google assistant. The brand tapped John Legend to provide its first celebrity voice. All you have to do is say, “Google, talk like a legend” to enabled devices and he’ll be there to sing you a song, deliver a weather report, or even tell you a bit about his wife, Chrissy Teigen
That's it for the Top 5. Make sure to check out more of the best in brand creativity at Adage.com/Creativity.