Portland Trail Blazers player Damian Lillard stars in the latest spot from Adidas, celebrating creators in sport. Lillard speaks in a rap/verse about what drives him to succeed, with lines like "Be a king in ya mind, but do the work of a servant." The ad ends with a motivational message that's about not listening to the doubters and creating your own game.

The spot is a continuation of the "Creators Never Follow" campaign by 72andSunny that aims to change the conversation around sport. The campaign has included ads urging viewers to "Unfollow" the likes of Lionel Messi and knock other sports stars like Gareth Bale and Ricky Rubio off their pedestals.