NBA Star Damian Lillard Raps on Creativity in Sport in Latest Adidas Spot
Portland Trail Blazers Player is Latest Athlete to Feature in 'Creators' Campaign
By
Alexandra Jardine
Published On
Jan 19, 2016
Editor's Pick
Portland Trail Blazers player Damian Lillard stars in the latest spot from Adidas, celebrating creators in sport. Lillard speaks in a rap/verse about what drives him to succeed, with lines like "Be a king in ya mind, but do the work of a servant." The ad ends with a motivational message that's about not listening to the doubters and creating your own game.
The spot is a continuation of the "Creators Never Follow" campaign by 72andSunny that aims to change the conversation around sport. The campaign has included ads urging viewers to "Unfollow" the likes of Lionel Messi and knock other sports stars like Gareth Bale and Ricky Rubio off their pedestals.
Credits
- Date
- Jan 19, 2016
- Brand :
- Adidas
- Client :
- Adidas
- Agency :
- 72andSunny
- Global Vice President, Global Communications :
- Ryan Morlan
- Senior Director, Global Communications :
- Lia Stierwalt
- Senior Director, Brand Activation :
- Kelly Olmstead
- Director, Global Basketball Communications :
- Adam Jones
- Senior Producer :
- Kristin Mellqvist
- Senior Producer :
- Penny Pijnenburg
- Chief Creative Officer :
- Glenn Cole
- Executive Creative Officer :
- Jason Norcross
- Writer :
- Tyree Harris
- Designer :
- Kwaku Beke
- Director, Film Production :
- Sam Baerwald
- Executive Producer :
- Nicole Haase
- Senior Producer :
- Eric Rasco
- Production Coordinator :
- Erika Ruiz
- Group Brand Director :
- James Stephens
- Brand Director :
- Audrey Huber
- Senior Brand Manager :
- Ryan Warner
- Brand Coordinator :
- Jack Young
- Business Affairs Director :
- Christina Rust
- Business Affairs Manager :
- Noah Winter
- Production Company :
- Smuggler
- Director :
- Brian Beletic
- Partner :
- Patrick Milling Smith
- Partner :
- Brian Carmody
- Executive Producer :
- Shannon Jones
- Line Producer :
- Andy Coverdale
- Head of Production :
- Andrew Coln
- Director, Photography :
- Ben Seresin
- Editorial Company :
- Rock Paper Scissors
- Editor :
- Biff Butler
- Producer Assistant :
- Alyssa Oh
- Producer :
- Shada Shariatzadeh
- Executive Producer :
- Angela Dorian
- Company :
- Future Perfect Music
- Composer :
- Andy Huckvale
- Executive Producer :
- Maxwell Gosling
- Visual Effects Studio :
- A52
- Executive Producer :
- Patrick Nugent
- Head of Production :
- Kim Christensen
- Producer :
- Catherine Yi
- On-Set Visual Effects Supervisor :
- Andy Bate
- Visual Effects Supervisor :
- Andy Rafael Barrios
- 2D Visual Effects Artist :
- Cam Coombs
- 2D Visual Effects Artist :
- Richard Hirst
- 2D Visual Effects Artist :
- Steve Wolff
- 2D Visual Effects Artist :
- Enid Dalkoff
- 2D Visual Effects Artist :
- Mikey Plescia
- 2D Visual Effects Artist :
- Michael Vagilenty
- 2D Visual Effects Artist :
- Brendan Crockett
- 2D Visual Effects Artist :
- Gabe Sanchez
- 2D Visual Effects Artist :
- Kevin Stokes
- Rotoscope Artist :
- Tiffany Germann
- Rotoscope Artist :
- Cathy Shaw
- Rotoscope Artist :
- Robert Shaw
- CG Artist :
- Mike Bettinardi
- CG Artist :
- Michael Cardenas
- CG Artist :
- Joseph Chiechi
- Design Studio :
- Elastic
- Designer :
- My Tran
- Producer :
- Catherine Yi
- Head of Production :
- Kim Christensen
- Executive Producer :
- Jennifer Hall
- Mix Company :
- Lime Studios
- Executive Producer :
- Susie Boyajan
- Audio Mixer :
- Rohan Young
- Audio Assistant :
- Ben Tomastik
- Sound Design Company :
- Barking Owl
- Sound Designer :
- Michael Anastasi
- Creative Director :
- Kelly Bayett
- Producer :
- Ashley Benton
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