Facebook Calls on the World to 'Credit Her' on International Women's Day
Film Points to Female Pioneers Such as Billie Jean King, Grace Hopper and Patrisse Cullors
Editor's Pick
Facebook has created a film asking the world to "Credit Her" for International Women's Day.
The film, running on Facebook and Instagram, points to women both from the past and present who it believes deserve more credit for their contributions in different fields: for example, Billie Jean King in tennis for pioneering the fight for pay equality, Dr. Chien-Shiung Wu, who discovered the Law of Parity and didn't get credit, Big Mama Thornton, the first singer to sing "Hound Dog," Patrisse Cullors, founder of Black Lives Matter, and Grace Hopper, one of the first computer programmers. It concludes with the message that "when women lead, everyone progresses."
The theme is somewhat reminiscent of GE's campaign focusing on female scientists as unsung heroes, which has included projecting their images onto the ceiling of Grand Central Terminal.
It's part of a wider campaign for International Women's Day on Facebook, which will also include encouraging to show their support through cards, photo frames, or themed backgrounds for text posts.
Meanwhile SheMeansBusiness, a program established by Facebook in 2016 to support women-owned businesses, is launching a new "Community Finder" tool to give female entrepreneurs the power to connect with each other.
Credits
- Date
- Mar 07, 2018
- Brand :
- Client :
- Agency :
- The Factory at Facebook
- Vice President, Consumer and Brand Creative :
- Scott Trattner
- Head of Brand and Consumer Marketing :
- Kofi Amoo-Gottfried
- Brand Marketing Manager :
- Victoria Graham
- Brand Marketing Manager :
- Kieren Fickenscher
- Head of Brand Strategy :
- Andrew Stirk
- Brand Strategist :
- JK Ogungbadero
- Creative Director :
- Daniel Ilic
- Creative Director :
- Sue Anderson
- Copywriter :
- Jenna Livingston
- Copywriter :
- Elizabeth Bassett
- Copywriter :
- Massaër Ndiaye
- Art Director :
- Jansen Yoder
- Art Director :
- Mo Osunbor
- Designer :
- Clint Crothers
- Head of Production :
- Joyce Chen
- Executive Producer :
- Blythe Barger
- Producer :
- Susan Crimley
- Legal/Business Affairs :
- Mister Brumfield
- Legal/Business Affairs :
- Jenna Szereszewski
- Media Manager :
- Nick Holmes
- Production Company :
- Buck
- Director :
- Jenny Ko
- Director, Photography :
- Tarin Anderson
- Executive Producer :
- Emily Rickard
- Line Producer :
- Megan Moore
- Production Supervisor :
- Cheryl Guzman
- Post Production :
- Buck
- Executive Producer :
- Emily Rickard
- Post Producer :
- Sunny Sattari
- Colorist :
- Marc Steinberg
- Online Editor :
- Billy Kostka
- Mix :
- Lime Studios
- Audio Engineer :
- Sam Casas
- Executive Producer :
- Susie Boyajan
- Stock Footage :
- Stalkr
- Producer :
- Donna Walker
- Music :
- The Teenage Diplomat
Need a credit fix? Contact the Creativity Editors
Related work

Facebook: Meta debuts first brand campaign after changing name from Facebook

Facebook: Facebook campaign via Droga5 showcases skateboarding ahead of Olympics debut

Facebook: Facebook Portal helps a breastfeeding mom in Mother's Day campaign
