Facebook has created a film asking the world to "Credit Her" for International Women's Day.
The film, running on Facebook and Instagram, points to women both from the past and present who it believes deserve more credit for their contributions in different fields: for example, Billie Jean King in tennis for pioneering the fight for pay equality, Dr. Chien-Shiung Wu, who discovered the Law of Parity and didn't get credit, Big Mama Thornton, the first singer to sing "Hound Dog," Patrisse Cullors, founder of Black Lives Matter, and Grace Hopper, one of the first computer programmers. It concludes with the message that "when women lead, everyone progresses."
The theme is somewhat reminiscent of GE's campaign focusing on female scientists as unsung heroes, which has included projecting their images onto the ceiling of Grand Central Terminal.
It's part of a wider campaign for International Women's Day on Facebook, which will also include encouraging to show their support through cards, photo frames, or themed backgrounds for text posts.
Meanwhile SheMeansBusiness, a program established by Facebook in 2016 to support women-owned businesses, is launching a new "Community Finder" tool to give female entrepreneurs the power to connect with each other.