A karaoke duet has a carefully planned backstory in Credit Karma spots
GS&P's 'Here's to Progress' campaign rewinds success stories
Editor's Pick
A good life requires a bit of planning, but the effort involved isn’t always evident at first glance. Credit improvement service Credit Karma’s “Here’s to Progress” campaign rewinds these moments of success to show the work and foresight that went into making them happen.
Sure, Brenda’s living it up in Vietnam now, but it took months of getting her spending under control, saving and picking the right credit card to get there. And Henry’s happily married, with a nice car to boot, but it took a bad high school reunion and a little help getting a car loan for him to make it happen.
These two new spots, whose chain-reaction theme recalls DirecTV's award-winning "Cable Effects" campaign, continue an effort from Goodby Silverstein & Partners begun in October. Justin Theroux (“The Leftovers,” “The Girl on the Train”) narrates the spots, which are directed by Rupert Sanders (“Ghost in the Shell,” “Snow White and the Huntsman”). Additional spots will roll out in through the end of the year, along with social and radio assets.
Credits
- Date
- Dec 14, 2018
- Client:
- Credit Karma
- Agency:
- Goodby Silverstein & Partners
- Chief Marketing Officer:
- Greg Lull
- VP of Brand, Creative and Communications:
- Dana Marineau
- Group Creative Director:
- Rus Chao
- Senior Director of Creative Strategy:
- Vicki McRae
- Creative Strategist:
- Kaitlyn Tierney
- Director of Brand:
- Mary FlorCruz
- Senior Brand Strategist:
- Lyndsay De Carolis
- Director of Offline Marketing:
- Adam Faughnan
- Co-Chairmen:
- Jeff Goodby
- Co-Chairmen:
- Rich Silverstein
- Chief Creative Officer:
- Margaret Johnson
- Executive Creative Director:
- David Suarez
- Executive Creative Director:
- Danny Gonzalez
- Associate Creative Director:
- Joshua Hacohen
- Associate Creative Director:
- Dan Triechel
- Director of Broadcast Production:
- Tod Puckett
- Executive Producer:
- Leila Gage
- Business Lead:
- Leslie Barrett
- Account Director:
- Lee Wilson
- Account Manager:
- Tony Billmeyer
- Director of Brand Strategy:
- Bonnie Wan
- Strategy Director:
- Kelly Evans-Pfeifer
- Senior Brand Strategist:
- Lucas Goodbody
- Junior Brand Strategist:
- Joe Krakoff
- Broadcast Affairs Director:
- Judy Ybarra
- Communication Strategy Director:
- Caitlin Neelon
- Communication Strategist:
- Catherine Kim
- Production Company:
- MJZ
- Director:
- Rupert Sanders
- Director of Photography:
- Jess Hall
- Executive Producer:
- Kate Leahy
- Producer:
- Adriana Cebada Mora
- Editing Company:
- Work Edit
- Editor:
- Neil Smith
- Editor:
- Stewart Reeves
- Executive Producer:
- Marlo Baird
- Producer:
- Brandee Probasco
- VFX Company:
- The Mill
- VFX Supervisor/Creative Director:
- John Shirley
- Colorist:
- Adam Scott
- 2D Artist:
- Matthew Dobrez
- 2D Artist:
- Dustin Padgett
- 3D Artist:
- Bill Lu
- Executive Producer:
- Anastasia Von Rahl
- VFX Producer:
- Valentina Cokonis
- Telecine Producåer:
- Liza Kerlin
- Music Company:
- Butter Music + Sound
- Composer:
- Aaron Kotler
- Executive Producer:
- Annick Mayer
- Producer:
- Stone Irr
- Mix:
- Lime Studios
- Executive Producer:
- Susie Boyajan
- Producer:
- Kayla Phungglan
- Audio Mixer:
- Sam Casas
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