A karaoke duet has a carefully planned backstory in Credit Karma spots

GS&P's 'Here's to Progress' campaign rewinds success stories

Published On
Dec 14, 2018

Editor's Pick

A good life requires a bit of planning, but the effort involved isn’t always evident at first glance. Credit improvement service Credit Karma’s “Here’s to Progress” campaign rewinds these moments of success to show the work and foresight that went into making them happen.

Sure, Brenda’s living it up in Vietnam now, but it took months of getting her spending under control, saving and picking the right credit card to get there. And Henry’s happily married, with a nice car to boot, but it took a bad high school reunion and a little help getting a car loan for him to make it happen.

These two new spots,  whose chain-reaction theme recalls DirecTV's award-winning "Cable Effects" campaign, continue an effort from Goodby Silverstein & Partners begun in October. Justin Theroux (“The Leftovers,” “The Girl on the Train”) narrates the spots, which are directed by Rupert Sanders (“Ghost in the Shell,” “Snow White and the Huntsman”). Additional spots will roll out in through the end of the year, along with social and radio assets.

About

Credits

Date
Dec 14, 2018
Client:
Credit Karma
Agency:
Goodby Silverstein & Partners
Chief Marketing Officer:
Greg Lull
VP of Brand, Creative and Communications:
Dana Marineau
Group Creative Director:
Rus Chao
Senior Director of Creative Strategy:
Vicki McRae
Creative Strategist:
Kaitlyn Tierney
Director of Brand:
Mary FlorCruz
Senior Brand Strategist:
Lyndsay De Carolis
Director of Offline Marketing:
Adam Faughnan
Co-Chairmen:
Jeff Goodby
Co-Chairmen:
Rich Silverstein
Chief Creative Officer:
Margaret Johnson
Executive Creative Director:
David Suarez
Executive Creative Director:
Danny Gonzalez
Associate Creative Director:
Joshua Hacohen
Associate Creative Director:
Dan Triechel
Director of Broadcast Production:
Tod Puckett
Executive Producer:
Leila Gage
Business Lead:
Leslie Barrett
Account Director:
Lee Wilson
Account Manager:
Tony Billmeyer
Director of Brand Strategy:
Bonnie Wan
Strategy Director:
Kelly Evans-Pfeifer
Senior Brand Strategist:
Lucas Goodbody
Junior Brand Strategist:
Joe Krakoff
Broadcast Affairs Director:
Judy Ybarra
Communication Strategy Director:
Caitlin Neelon
Communication Strategist:
Catherine Kim
Production Company:
MJZ
Director:
Rupert Sanders
Director of Photography:
Jess Hall
Executive Producer:
Kate Leahy
Producer:
Adriana Cebada Mora
Editing Company:
Work Edit
Editor:
Neil Smith
Editor:
Stewart Reeves
Executive Producer:
Marlo Baird
Producer:
Brandee Probasco
VFX Company:
The Mill
VFX Supervisor/Creative Director:
John Shirley
Colorist:
Adam Scott
2D Artist:
Matthew Dobrez
2D Artist:
Dustin Padgett
3D Artist:
Bill Lu
Executive Producer:
Anastasia Von Rahl
VFX Producer:
Valentina Cokonis
Telecine Producåer:
Liza Kerlin
Music Company:
Butter Music + Sound
Composer:
Aaron Kotler
Executive Producer:
Annick Mayer
Producer:
Stone Irr
Mix:
Lime Studios
Executive Producer:
Susie Boyajan
Producer:
Kayla Phungglan
Audio Mixer:
Sam Casas

Need a credit fix? Contact the Creativity Editors

Industry
Project Type