This Crooner Keeps Things Nice and Tidy In His Pants

Schick and JWT New York Compose 'SNL'-Like Ode to Personal Grooming

Published On
Nov 11, 2014

Editor's Pick

Schick promotes its latest Hydro Groomer with this entertaining music video. The two-minute song out of JWT New York evokes "Saturday Night Live" digital shorts and 1960s soft-rock ballads. In the video, a young "manscaper" shares (read: sings) his quest to make the "crib in his pants" more alluring to the ladies. Ghosts of girlfriends past and present share testimonials in between his home improvement double entendres.

Credits

Date
Nov 11, 2014
Brand:
Schick Hydro Groomer
Client:
Schick Hydro Groomer
Agency:
JWT-New York

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Project Type