This PSA shows how the homeless experience the '12 Nights of Christmas'
Film for Crisis is narrated by Chris Martin, Emma Thompson and other celebrities
Editor's Pick
Celebrity voices including Coldplay's Chris Martin and actors Emma Thompson and Will Poulter are among the narrators of a film for U.K. homelessness charity Crisis, which puts a sobering spin on the "12 Days of Christmas."
The PSA turns the first six days of the famous Christmas song into a description of what it's like to be homeless in the holidays, with lyrics such as "twelve sirens screaming," "ten sofas for surfing" and "eight doors slamming." However there's a message of hope once we reach number six, as we then see how homeless people are getting some help during the holidays thanks to the charity, with books, classes, holiday food and "no one left lonely."
The film, whose other narrators are pop star Ellie Goulding, Olympian Dina Asher-Smith and TV presenter Nihal Arthanayake, is released as Crisis is in its 50th year of providing Christmas services for people experiencing homelessness at one of the toughest times of year.
It was created by Don't Panic London and directed by Charlie Watts at Rogue Films.
"We wanted to highlight the worst forms of homelessness at one of the toughest times of the year – including people forced to sofa surf, sleep on night buses and even people on the very brink of becoming homeless," commented Rick Dodds, creative partner at Don't Panic, in a statement. "By flipping the script from Twelve Days to Twelve Nights we were able to focus the lyrics on the very toughest moments of being homeless, highlighting the support and services available from Crisis to help people on a path out of homelessness.”
“It was a really interesting script to develop and bring to life with the teams at Don't Panic and Crisis," added Watts. "It was a super collaborative process and from the offset we all agreed that this film needed to feel powerful and sincere."
Credits
- Date
- Dec 03, 2021
- Client :
- Crisis
- Agency :
- Don't Panic-London
- Director of Policy and External Affairs :
- Matthew Downie
- Head of Fundraising :
- Richard Lee
- Head of Individual Supporters :
- Helen Radia
- Head of Brand and Digital Engagement :
- Anna Shardlow
- Head of Marketing and Communications :
- Catherine Ashford
- Artist Liaison Manager :
- Holly Parker-Monks
- Marketing and Brand Manager :
- Natasha Giraudel
- Christmas Campaign Manager :
- Suzanne Millar
- Senior Media Officer :
- Kat Evans
- Digital Marketing Manager :
- Anna Clark
- Agency :
- Don’t Panic
- Founder :
- Joe Wade
- Creative Partner :
- Rick Dodds
- Creative :
- Georgia Stephenson
- Client Partner :
- Jane Marshall
- Executive Producer :
- Jennifer Clare Houlihan
- Senior Engagement Strategist :
- Florence Auckland
- Senior Account Manager & Producer :
- Casper Shirazi
- Senior Account Executive :
- Aedy Merritt
- Production Company :
- Rogue Films
- Director :
- Charlie Watts
- Executive Producer :
- James Howland
- Producer :
- Jack Suckling
- Production Manager :
- Jen White
- DOP :
- Tom Hole
- Gaffer :
- Dan Tunstall
- Art Department :
- Ruby Richardson
- Art Department :
- Tom Hagan
- Stylist :
- Kerry Saxton
- Hair & Make Up :
- Lou Mccann
- Sound Recordist :
- Ed Eaton
- VO :
- Chris Martin
- VO :
- Ellie Goudling
- VO :
- Emma Thompson
- VO :
- Nihal Arthanayake
- VO :
- Will Poulter
- Talent :
- Adan Osborne
- Talent :
- Keeley Fitzgerald
- Talent :
- William Fox
- Talent :
- Phil Baggaley
- Talent :
- Sharmaine France
- Talent :
- Darwin Taylor
- Talent :
- Narisha Lawson
- Edit :
- Tenthree
- Editor :
- Ella Oliver
- Edit Producer :
- Julian Marshall
- Post :
- Electric Theatre Collective
- Colorist :
- Connor Coolbear
- Executive Producer :
- Oliver Whitworth
- Sound :
- Wave
- Sound Designer :
- Harry Butcher
- Producer :
- Rebecca Boswell
- Music Supervision :
- Raife Burchell
- Music Supervision :
- Dirty Soup
- Original Composition :
- Lorne Balfe
- Special Thanks To :
- Panavision Manchester
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