This PSA shows how the homeless experience the '12 Nights of Christmas'

Film for Crisis is narrated by Chris Martin, Emma Thompson and other celebrities

Published On
Dec 03, 2021

Editor's Pick

Celebrity voices including Coldplay's Chris Martin and actors Emma Thompson and Will Poulter are among the narrators of a film for U.K. homelessness charity Crisis, which puts a sobering spin on the "12 Days of Christmas."

The PSA turns the first six days of the famous Christmas song into a description of what it's like to be homeless in the holidays, with lyrics such as "twelve sirens screaming," "ten sofas for surfing" and "eight doors slamming."  However there's a message of hope once we reach number six, as we then see how homeless people are getting some help during the holidays thanks to the charity, with books, classes, holiday food and "no one left lonely."

The film, whose other narrators are pop star Ellie Goulding, Olympian Dina Asher-Smith and TV presenter Nihal Arthanayake, is released as Crisis is in its 50th year of providing Christmas services for people experiencing homelessness at one of the toughest times of year.

It was created by Don't Panic London and directed by Charlie Watts at Rogue Films. 

"We wanted to highlight the worst forms of homelessness at one of the toughest times of the year – including people forced to sofa surf, sleep on night buses and even people on the very brink of becoming homeless," commented Rick Dodds, creative partner at Don't Panic, in a statement. "By flipping the script from Twelve Days to Twelve Nights we were able to focus the lyrics on the very toughest moments of being homeless, highlighting the support and services available from Crisis to help people on a path out of homelessness.”

“It was a really interesting script to develop and bring to life with the teams at Don't Panic and Crisis," added Watts. "It was a super collaborative process and from the offset we all agreed that this film needed to feel powerful and sincere."



Dec 03, 2021
Client :
Agency :
Don't Panic-London
Director of Policy and External Affairs :
Matthew Downie
Head of Fundraising :
Richard Lee
Head of Individual Supporters :
Helen Radia
Head of Brand and Digital Engagement :
Anna Shardlow
Head of Marketing and Communications :
Catherine Ashford
Artist Liaison Manager :
Holly Parker-Monks
Marketing and Brand Manager :
Natasha Giraudel
Christmas Campaign Manager :
Suzanne Millar
Senior Media Officer :
Kat Evans
Digital Marketing Manager :
Anna Clark
Agency :
Don’t Panic
Founder :
Joe Wade
Creative Partner :
Rick Dodds
Creative :
Georgia Stephenson
Client Partner :
Jane Marshall
Executive Producer :
Jennifer Clare Houlihan
Senior Engagement Strategist :
Florence Auckland
Senior Account Manager & Producer :
Casper Shirazi
Senior Account Executive :
Aedy Merritt
Production Company :
Rogue Films
Director :
Charlie Watts
Executive Producer :
James Howland
Producer :
Jack Suckling
Production Manager :
Jen White
Tom Hole
Gaffer :
Dan Tunstall
Art Department :
Ruby Richardson
Art Department :
Tom Hagan
Stylist :
Kerry Saxton
Hair & Make Up :
Lou Mccann
Sound Recordist :
Ed Eaton
VO :
Chris Martin
VO :
Ellie Goudling
VO :
Emma Thompson
VO :
Nihal Arthanayake
VO :
Will Poulter
Talent :
Adan Osborne
Talent :
Keeley Fitzgerald
Talent :
William Fox
Talent :
Phil Baggaley
Talent :
Sharmaine France
Talent :
Darwin Taylor
Talent :
Narisha Lawson
Edit :
Editor :
Ella Oliver
Edit Producer :
Julian Marshall
Post :
Electric Theatre Collective
Colorist :
Connor Coolbear
Executive Producer :
Oliver Whitworth
Sound :
Sound Designer :
Harry Butcher
Producer :
Rebecca Boswell
Music Supervision :
Raife Burchell
Music Supervision :
Dirty Soup
Original Composition :
Lorne Balfe
Special Thanks To :
Panavision Manchester

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