Cristaux: An international custom design and manufacturing powerhouse

Cristaux engaged with ArtVersion to focus on past product launches, user experience and digital strategies for the fast-growing internal brand.

Published On
Oct 07, 2019

Description

Cristaux leveraged on the ArtVerison's best practices and design processes to create a visual and impactful corporate identity that propelled them into the next phase in their company's history. Through in-depth sessions of inclusive research, analysis, strategy and transformative collaboration, collectively, a clear plan for success has been strategized.

Taking into consideration the complexity of their production process, Cristaux wanted to highlight the storytelling narrative and contextually engage the user with every part of the brand. ArtVersion carefully curated style guides, typography, and color palette to reflect the newly refreshed corporate identity.

Result: Through the creation and implementation of a contextual and visual corporate identity system, the new visual brand position had a clear direction. Fresh and incorporating the story and philosophy of the company's heritage through meaningful journeys and pathways to support sales and promote growth.

 

Please see results at: http://cristaux.com

Credits

Date
Oct 07, 2019
Agency :
ArtVersion
Executive Director of Design :
Erin Lentz
Art Director :
Petra Tomekova
Director of Interactive Development :
Will Delphia

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