Heineken : Crowdsourced Club

The club of the future, revealed.

Published On
May 03, 2012

Editor's Pick

Heineken's Crowdsourced Concept Club, the end result of its contest launched last August to design the concept nightclub of the future, finally went on show at Milan Design Week last month.

Here's a glimpse of what the futuristic club looks like; features include a 'touch sensitive' bar that 'entertains, connects people in playful ways and lets the bar staff know who's next', and a chill-out area where clubbers express their thoughts on an origami-shaped 'wall'. When the night is over, says Heineken, a 'friendly concierge will guide clubbers onwards, giving directions and arranging cabs home'.