Velveeta pokes fun at princess-y eating in spot for Royal Wedding-themed 'Crowns & Cheese'
Renamed 'Shells & Cheese' comes with a gold plate spoon in honor of Meghan and Harry
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Velveeta is among the many brands that this week are pushing a Royal Wedding-themed product--and it's made a funny royalty-themed ad to go with it.
The Kraft Heinz brand has renamed its Shells & Cheese product as "Crowns & Cheese" for the big day on May 19. The crown-shaped pasta is packaged alongside the original Shells & Cheese and a gold-plated spoon in a gold foil box, and Velveeta will be offering the boxes to the first people to enter on www.RoyallyTreatYourself.com, while supplies last.
To promote Crowns & Cheese, agency David Miami has fun with the idea of eating like a princess in an online spot. In the video, a Meghan Markle/Kate Middleton brunette lookalike (well, kinda) is given lessons on "how to act like a royal princess." This apparently involves sitting demurely, wearing long skirts and stupid hats, no selfies, drinking very little and eating even less. "F*** this," says our heroine eventually, before going on to tuck into a bowl of Crowns & Cheese. The tagline is "Who wants to be a princess, when you can eat like a queen?"
Jeff & Pete of Fish Face directed the spot.
Credits
- Date
- May 15, 2018
- Brand:
- Velveeta
- Agency:
- David
- Managing Director, Global COO:
- Paulo Fogaça
- Global Executive Creative Director:
- Tony Kalathara
- Group Creative Director:
- Danny Alvarez
- Group Creative Director:
- Jason Wolske
- Art Director:
- Aaron Willard
- Copywriter:
- Jaime Villalva
- Head of Account Management:
- Carmen Rodriguez
- Account Director:
- Mariana D'Aprile
- Senior Account Executive:
- Carolina Foster
- Assistant Account Executive:
- Nneoma Chukwueke
- Head of Production:
- Veronica Beach
- Producer:
- Kelly Allen
- Producer:
- Nick Bourne
- Planning Director:
- Jon Carlaw
- Senior Planner:
- Matias Candia
- Junior Planner:
- Gabriel Roldan
- Junior Planner:
- Anastasia Lara
- Production Company:
- Fish Face
- Director:
- Jeff + Pete
- Executive Producer:
- Megan Porche
- Line Producer:
- Malcolm Wax
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