Velveeta pokes fun at princess-y eating in spot for Royal Wedding-themed 'Crowns & Cheese'

Renamed 'Shells & Cheese' comes with a gold plate spoon in honor of Meghan and Harry

Published On
May 15, 2018

Editor's Pick

Velveeta is among the many brands that this week are pushing a Royal Wedding-themed product--and it's made a funny royalty-themed ad to go with it.

The Kraft Heinz brand has renamed its Shells & Cheese product as "Crowns & Cheese" for the big day on May 19. The crown-shaped pasta is packaged alongside the original Shells & Cheese and a gold-plated spoon in a gold foil box, and Velveeta will be offering the boxes to the first people to enter on www.RoyallyTreatYourself.com, while supplies last.

To promote Crowns & Cheese, agency David Miami has fun with the idea of eating like a princess in an online spot. In the video, a Meghan Markle/Kate Middleton brunette lookalike (well, kinda) is given lessons on "how to act like a royal princess." This apparently involves sitting demurely, wearing long skirts and stupid hats, no selfies, drinking very little and eating even less. "F*** this," says our heroine eventually, before going on to tuck into a bowl of Crowns & Cheese. The tagline is "Who wants to be a princess, when you can eat like a queen?"

Jeff & Pete of Fish Face directed the spot.

Credits

Date
May 15, 2018
Brand :
Velveeta
Agency :
David
Managing Director, Global COO :
Paulo Fogaça
Global Executive Creative Director :
Tony Kalathara
Group Creative Director :
Danny Alvarez
Group Creative Director :
Jason Wolske
Art Director :
Aaron Willard
Copywriter :
Jaime Villalva
Head of Account Management :
Carmen Rodriguez
Account Director :
Mariana D'Aprile
Senior Account Executive :
Carolina Foster
Assistant Account Executive :
Nneoma Chukwueke
Head of Production :
Veronica Beach
Producer :
Kelly Allen
Producer :
Nick Bourne
Planning Director :
Jon Carlaw
Senior Planner :
Matias Candia
Junior Planner :
Gabriel Roldan
Junior Planner :
Anastasia Lara
Production Company :
Fish Face
Director :
Jeff + Pete
Executive Producer :
Megan Porche
Line Producer :
Malcolm Wax

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Project Type