Pringles : Crunch Band Case Film
Smartphone becomes air guitar, air drums, and more
Published On
Jun 29, 2011
Editor's Pick
Crispin Porter + Bogusky Europe turns your smartphone into a complete air instrument with the new Crunch Band app for Pringles. A tie in with summer music festival season, the app uses the smartphone's accelerometer to turn it one of 15 different instruments, including drums, bass and guitar. Would-be musicians can unlock the various instrument capabilities by scanning barcodes on Pringles cans. Once you're done with your chips, Pringles' tubular can can also be turned into an amp for a free Pringles can speaker.
Get more info and download the app for iPhone or Android on the Pringles Crunch Band site.
Credits
- Date
- Jun 30, 2011
- Brand :
- Pringles
- Client :
- Pringles
- Agency :
- Crispin Porter & Bogusky-Europe
Need a credit fix? Contact the Creativity Editors
Project Type
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