Pringles : Crunch Band Rockutorial

Smartphone becomes air guitar, air drums, and more

Published On
Jun 29, 2011

Editor's Pick

Crispin Porter + Bogusky Europe turns your smartphone into a complete air instrument with the new Crunch Band app for Pringles. A tie in with summer music festival season, the app uses the smartphone's accelerometer to turn it one of 15 different instruments, including drums, bass and guitar. Would-be musicians can unlock the various instrument capabilities by scanning barcodes on Pringles cans. Once you're done with your chips, Pringles' tubular can can also be turned into an amp for a free Pringles can speaker.

Get more info and download the app for iPhone or Android on the Pringles Crunch Band site.


Jun 30, 2011
Brand :
Client :
Agency :
Crispin Porter & Bogusky-Europe
Executive Creative Director :
Gustav Martner
Art Director :
Martin Jon Adolfsson
Copywriter :
Jim Connolly
Designer :
Malin Ekman
Motion Designer :
Jorgen Bengtsson
Associate Experience Director :
Jordan Clayton-Hall
Mobile Developer :
Martin Furuberg
Mobile Developer :
Stefan Hallen
Front-End Developer :
Arvid Sollenby
Front-End Developer :
Bogdan Orlov
Senior Integrated Producer :
Marcus Scheffler
Technical Director :
Per Rundgren
TV Producer :
Cecilia Jonasson
Film Production Company :
Silverbullet Films
Director :
Daniel Jigenstedt
Composer :
Fredrik Rixman
Music Production :

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