Dixie is letting people design "coffee stoppers" for its Dixie to Go paper coffee cups with a new online tool called the Crushtomizer.
The site allows users to choose from a range of different designs, colors, and word combinations (sample combos include "Office Crusher," "Traffic King" "Morning Diva" and "Carpool Legend.") The stopper design is sent to a 3D printing facility where it's created and then shipped to them free. Stock is limited to a few hundred stoppers per weekday, after which The Crushtomizer "closes shop" before reopening the following day with fresh stock.
It's part of an ongoing campaign by Droga5 that aims to position the coffee cups as "The Cup for Crushing It," celebrating small feats of "awesomeness" as coffee-drinkers go about their morning business.