Design and 3D Print Your Own Coffee Stopper With Dixie's 'Crushtomizer'
Online Tool Lets You Customize Your Paper Cup
Editor's Pick
Dixie is letting people design "coffee stoppers" for its Dixie to Go paper coffee cups with a new online tool called the Crushtomizer.
The site allows users to choose from a range of different designs, colors, and word combinations (sample combos include "Office Crusher," "Traffic King" "Morning Diva" and "Carpool Legend.") The stopper design is sent to a 3D printing facility where it's created and then shipped to them free. Stock is limited to a few hundred stoppers per weekday, after which The Crushtomizer "closes shop" before reopening the following day with fresh stock.
It's part of an ongoing campaign by Droga5 that aims to position the coffee cups as "The Cup for Crushing It," celebrating small feats of "awesomeness" as coffee-drinkers go about their morning business.
Credits
- Date
- Jan 18, 2017
- Brand :
- Dixie
- Client :
- Dixie
- Agency :
- Droga5
- Agency :
- Droga5 NY
- Chairperson :
- David Droga
- Chief Creative Officer :
- Ted Royer
- Executive Creative Director :
- Neil Heymann
- Associate Creative Director :
- Dustin Tomes
- Senior Copywriter :
- Jono Paull
- Junior Copywriter :
- Patrick Newman
- Junior Art Director :
- Andrew Chin
- Executive Design Director :
- Rob Trostle
- Design Director :
- Michael Kleinman
- Senior Designer :
- Nate Moore
- Designer :
- Albie Eloy
- UX Director :
- Daniel Perlin
- Senior UX Designer :
- Annie Ha
- Creative Technologist :
- Phil Pastore
- Chief Creative Officer :
- Sally-Ann Dale
- Head of Broadcast Production :
- Jesse Brihn
- Head of Broadcast Production :
- Bryan Litman
- Broadcast Producer :
- Bill Berg
- Associate Broadcast Producer :
- Troy Smith
- Business Affairs Manager :
- Whitney Vose
- Head of Interactive Production :
- Niklas Lindstrom
- Executive Interactive Producer :
- Tasha Cronin
- Interactive Producer :
- Andrew Puzzuoli
- Head of Art Production :
- Cliff Lewis
- Art Producer :
- Gabrielle Nicoletti
- Head of Print Services :
- Rob Lugo
- Print Producer :
- Alyssa Dolman
- Global Chief Strategy Officer :
- Jonny Bauer
- Director, Strategy :
- Katy Alonzo
- Strategist :
- Dakota Green
- Communications Strategist Director :
- Delphine McKinley
- Senior Communications Strategist :
- Kevin Wilkerson
- Data Strategist :
- Brad Mumbrue
- Group Account Director :
- Julia Albu
- Account Director :
- Ross Gillis
- Account Supervisor :
- Ashton Atlas
- Account Manager :
- Kyra Gembka
- Senior Project Manager :
- Meredith Nydam
- Project Manager :
- Michelle Yee
- Client :
- Dixie / Georgia Pacific
- Senior Director, Brand Center :
- Shari Neumann
- Senior Brand Director :
- Rafael Garcia
- Brand Building Leader Director :
- Teresa Bossong
- Brand Manager :
- Chad Halbrook
- Associate Brand Manager :
- Renato Aguiar
- Social Media Specialist :
- Brooke Lujano
- Interactive Production Company :
- Droga5 Digital Studio
- Director, Technology :
- Andy Prondak
- Group Technology Manager :
- April Madridejos
- Technical Lead :
- Cody Landstrom
- Lead Engineer :
- Amit Kumar
- Senior Interactive Developer :
- Michael Hejja
- Interactive Developer :
- Gunther Koo
- Senior QA Analyst :
- Alexis Gepty
- Print Production :
- Voodoo Manufacturing
- Co-Founder :
- Jonathan Schwartz
- Co-Founder :
- Patrick Deem
- Editorial :
- Droga5 Broadcast Studio
- Editor :
- Elizabeth Blanchard
- Producer :
- CJ Trahan, II
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