Sing for InsurAAAnce
Thanks to InsurAAAnce, insurance is something worth singing about.
Description
Overview:
Consumers traditionally associated AAA with roadside assistance and not insurance -- awareness of this product offering was low. How could CSAA Insurance Group increase top of mind awareness, consideration, leads, and ultimately profitable growth with a product that many didn’t know existed?
Challenge:
We needed to break through in the very loud, very cluttered insurance category to increase unaided awareness of AAA Auto and Home insurance.
Solution:
Research confirmed what we’d already guessed: Most people don’t trust or like their insurance providers. On the other hand, people trust and love CSAA Insurance Group. So to stand out from the clutter we created a new “product” that not only made it impossible to forget that CSAA Insurance Group offers insurance, but also depositioned the competition by putting them all into the same bucket.
It’s not insurance. It’s InsurAAAnce, with AAA. And that makes all the difference.
Credits
- Date
- Nov 06, 2020
- Agency :
- Deloitte Digital’s Heat
- Client :
- CSAA Insurance Group
- Chief Marketing Officer :
- Linda Goldstein
- VP External Affairs/ Corporate Communications/ Brand :
- Danielle Cagen
- Creative and Brand Strategy Leader :
- Carrie Hack
- Senior Program Manager :
- Stephanie Fitzgerald
- Executive Creative Director :
- Milton Correa
- Executive Creative Director :
- Jones Krahl
- Executive Creative Director :
- Elaine Cox
- Senior Copy Writer :
- Scott Menzie
- Senior Art Director :
- Candace Faircloth
- Managing Director :
- Aaron Lang
- Head of Account Management :
- Olivia Balicki
- Account Director :
- Matt Porter
- Account Supervisor :
- Cameron Hogan
- Account Executive :
- Oliver Kiss
- Chief Strategy Officer / General Manager :
- Justin Cox
- Group Strategy Director :
- Jen Watts-Welsh
- Strategy Director :
- Ryan Ouyoumjian
- Head of Production :
- Elisa Moore
- Executive Producer :
- Daniel Roversi
- Production :
- Radical Media
- Director :
- Dave Meyers
- Director of Photography :
- Sebastian Blenkov
- President :
- Frank Scherma
- Executive Producer :
- Jim Bouvet
- Executive Producer :
- Rok Bukovec
- Producer :
- Lisa Brugliera
- Line Producer :
- Benjamin Begovic
- Sound Design & Mix Company :
- Premier Music Group
- Music Supervisor :
- Aaron Mercer
- Composer :
- Dan Sammartano
- Composer :
- Jared Hunter
- Mix and Sound Design :
- Joseph Spallina
- Creative Director :
- Raymond Loewy
- Creative Director :
- David Wittman
- Executive Producer :
- Kala Sherman
- Producer :
- Jake Falby
- Editorial :
- Cabine Editorial
- Editor :
- Greg Scruton
- Executive Producer :
- Remy Foxx
- Producer :
- Katy Lester
- Finishing :
- JAMM Visual Inc.
- VFX Supervisor / Lead Flame :
- Jake Montgomery
- VFX Supervisor / Lead CG :
- Andy Boyd
- Flame Artist :
- Mark Holden
- Flame Artist :
- Patrick Munoz
- Flame Artist :
- Glyn Tebbutt
- Flame Artist :
- Steve Cokonis
- Lead CG Artist :
- Brian Burke
- Lead CG Artist :
- Zachary DiMaria
- CG Artist :
- Ben Martin
- CG Artist :
- Connie Ho
- Producer :
- Ashley Greyson
- Executive Producer :
- Asher Edwards
- Color :
- Company 3
- Colorist :
- Stefan Sonnenfeld
- Producer :
- Gabriel Wakeman
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