This Specsavers ad tests your eyesight with deliberate mistakes

Spot about a dad's DIY disaster contains up to 15 errors

Published On
May 08, 2018

Editor's Pick

Specsavers' latest ad from Australia not only follows the optician brand's long-running theme of someone gettings things horribly wrong because they can't see properly--it actually tests your vision as you watch.

The new spot, by Cummins & Partners, contains over 15 deliberate "mistakes" as we follow the story of a devoted father who decides to transform his daughters' playhouse into a pink "princess castle," only he accidentally transforms the dog kennel. Tim Bullock of Scoundrel directs.

Viewers are invited to see if they can spot the mistakes and enter an online contest: three viewers per week will win a thousand Australian dollars over the next five weeks.

Specsavers' marketing director, Sarah McInnes, says in a statement: "The ad has been created to highlight the importance of sharp vision and if you can't spot any mistakes, it's time to visit your local Specsavers for an eye test."

The campaign is running in Australia and New Zealand, online, on TV and in Specsavers' 376 stores.

Credits

Date
May 08, 2018
Agency:
Cummins & Partners
Director, Marketing:
Sarah McInnes
Senior Campaign Manager:
Lisa Otterburn
Campaign Executive:
Sarah Bragg
Chief Creative Officer:
Sean Cummins
Chief Executive Offier:
Chris Jeffares
Creative Director:
Chris Ellis
Creative Director:
Wendy Mace
Art Director:
Ben Horewood
Art Director:
Aaron Lipson
Copywriter:
Michelle Canning
Head of TV:
Chris Moore
Producer:
Carol Sinclair
Group Account Director:
Marnie McKenzie
Senior Account Director:
Kyle Berns
Senior Account Manager:
Christina Meurer
Account Manager:
Dominique Grainger
Production Company:
Scoundrel
Director:
Tim Bullock
Executive Producer:
Adrian Shapiro
Producer:
Kate Gooden
Post Production:
The Butchery
Post Production:
The Refinery
Producer:
Freya Maddock
Colorist:
Martin Greer
Online Artist:
Eugene Richards
Sound Director:
Risk Sound
Producer:
Brodie Mattner
Engineer:
Dylan Stephens
Agency:
Cummins & Partners
Director, Photography:
Ginny Loane
Editor:
Dan Lee

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Project Type