This Specsavers ad tests your eyesight with deliberate mistakes
Spot about a dad's DIY disaster contains up to 15 errors
Editor's Pick
Specsavers' latest ad from Australia not only follows the optician brand's long-running theme of someone gettings things horribly wrong because they can't see properly--it actually tests your vision as you watch.
The new spot, by Cummins & Partners, contains over 15 deliberate "mistakes" as we follow the story of a devoted father who decides to transform his daughters' playhouse into a pink "princess castle," only he accidentally transforms the dog kennel. Tim Bullock of Scoundrel directs.
Viewers are invited to see if they can spot the mistakes and enter an online contest: three viewers per week will win a thousand Australian dollars over the next five weeks.
Specsavers' marketing director, Sarah McInnes, says in a statement: "The ad has been created to highlight the importance of sharp vision and if you can't spot any mistakes, it's time to visit your local Specsavers for an eye test."
The campaign is running in Australia and New Zealand, online, on TV and in Specsavers' 376 stores.
Credits
- Date
- May 08, 2018
- Agency :
- Cummins & Partners
- Director, Marketing :
- Sarah McInnes
- Senior Campaign Manager :
- Lisa Otterburn
- Campaign Executive :
- Sarah Bragg
- Chief Creative Officer :
- Sean Cummins
- Chief Executive Offier :
- Chris Jeffares
- Creative Director :
- Chris Ellis
- Creative Director :
- Wendy Mace
- Art Director :
- Ben Horewood
- Art Director :
- Aaron Lipson
- Copywriter :
- Michelle Canning
- Head of TV :
- Chris Moore
- Producer :
- Carol Sinclair
- Group Account Director :
- Marnie McKenzie
- Senior Account Director :
- Kyle Berns
- Senior Account Manager :
- Christina Meurer
- Account Manager :
- Dominique Grainger
- Production Company :
- Scoundrel
- Director :
- Tim Bullock
- Executive Producer :
- Adrian Shapiro
- Producer :
- Kate Gooden
- Post Production :
- The Butchery
- Post Production :
- The Refinery
- Producer :
- Freya Maddock
- Colorist :
- Martin Greer
- Online Artist :
- Eugene Richards
- Sound Director :
- Risk Sound
- Producer :
- Brodie Mattner
- Engineer :
- Dylan Stephens
- Agency :
- Cummins & Partners
- Director, Photography :
- Ginny Loane
- Editor :
- Dan Lee
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