David Hasselhoff Loves his Convenience Store 'Iced Hoffee'

Cumberland Farms campaign features 'Baywatch' star

Published On
Jul 03, 2013

Editor's Pick

David Hasselhoff really loves Cumberland Farm's iced coffee -- excuse us, "Iced Hoffee." So much so that the Baywatch star is willing to sing about it, on a beach, completely un-ironically. In a music video by Full Contact Advertising in Boston, the sometimes-pop star advertises the amazing drink that is the iced java -- "Full house blend I'm gonna pick you up/In the hot summer sun I'm gonna sip you up." As AdAge reports, Hasselhoff has participated in an ad campaign for the convenience store chain before. 

Credits

Date
Jul 03, 2013
Brand:
Cumberland Farms
Client:
Cumberland Farms
Agency:
Full Contact
Creative Director:
Marty Donohue
Creative Director:
Tim Foley
Art Director:
Kevin Barlow
Copywriter:
Chris Milne
Broadcast Producer:
Steve Oare
Production Company:
Redtree Productions
Director:
Adam Cameron
Cinematographer:
Giorgio Scali
Executive Producer:
Eric D'Amario
Editorial:
Peel & Eat
Editor:
Joel Walker
Effects:
Brickyard VFX
Visual Effects Designer:
Dave Waller
Visual Effects Producer:
Ellen Schmitt
Music Company:
Asche & Spencer
Composer:
Matt Locher
Composer:
Thad Spencer
Recording Studio:
Soundtrack
Audio Engineer:
Mike Letourneau
Post Production:
Nice Shoes
Colorist:
Lez Rudge

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Project Type