SEAT Pranks Customers with a Simulator Car Ride That is Actually Very Real
DLKW Lowe Pranks Two Guys
Published On
Mar 20, 2014
Editor's Pick
Members of the unsuspecting public are strapped into what they think is a virtual reality ride that simulates a crazy car chase for the newest stunt for SEAT from DLKW Lowe, promoting the brand's new Cupra. As the film, directed by Rogue's Mark Jenkinson shows, the guys were actually in a very real car, and part of a very real car chase. Once they were strapped in, the crew removed parts of the "simulator," and let them actually drive out into the real world. However, given the simulator scenario, what stopped them from just driving off a bridge, or doing something equally crazy?
Credits
- Date
- Mar 20, 2014
- Brand :
- SEAT
- Client :
- SEAT
- Agency :
- DLKW Lowe
- Production Company :
- Rogue Films
- Director :
- Mark Jenkinson
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Industry
Project Type