Samsung and 72andSunny have previously cleverly stitched together moments from great movies to show how the brand's smartwatch was a "long time coming. Now, the agency goes the same route to debut the company's curved UHD TVs, with a spot that aired Sunday night.
The work collages together moments from iconic films, like "Clueless," "Back to the Future," "The Trouble With the Curve," and more, to show how amazing it is to experience entertainment via the new Samsung TVs.
Rian Johnson ("Breaking Bad," "Looper") directed the spot.
Come June, the brand plans to debut billboards featuring the curved television.