Horror Film Conventions Make for a Very Funny BMW Ad
Latest From KBS Scares You Into Noticing X5's 'Connnected' System
Apr 03, 2015
A vacationing couple discovers a less-than-ideal bed and breakfast spot in this funny BMW ad from KBS directed by O Positive's David Shane. The pair think they're heading for the charming Sproutbrook Inn, but the crazy-looking lady standing on the porch suggests otherwise -- as does Siri, who pipes up to deliver news about "slayings" related to the lodging place. A tap of the button allows the husband and wife to book a better hotel, far, far away, through BMW Concierge. The ad promotes the "connectivity" of the automaker's X5.
To heighten the ad's creepy factor, the production company found a weird and abandoned-looking bed and breakfast in a suprisingly upscale neighborhood in Covington, Louisiana. Props like a rusty wheelchair, broken kiddie toys and overgrown foliage added to the "ambience." The freaky innkeeper was played by an actress who was "actually a normal, good-looking woman in real life."