D&AD Awards : Win One, Die Happy -- Tony Davidson

This is how good it feels.

Published On
Jan 22, 2013

Editor's Pick

There are only three weeks left to enter the annual D&AD awards, which celebrated their 50th anniversary last year (see winners here) and Dare would like to remind you how good it feels to tuck a yellow or black pencil under your arm.

The tagline for the campaign, which includes some nice print work starring people like Tony Davidson, Iain Tait and Rosie Arnold in some pretty dangerous situations, is "Win One and Die Happy." An accompanying spot features creatives Bruce Duckworth, Martin Lambie-Nairn, Peter Souter and Laura Jordan-Bambach as they throw back a few pints in a bar, fully aware that the end of the world might be nigh.