Dads Audition for World's Toughest Job in Father's Day Ad from Cardstore
Brand Set Up Fake Casting Call for Men to Play Fathers
Published On
Jun 03, 2014
Editor's Pick
What could be as tough a job as being a mum? Being a Dad of course. American Greetings' Cardstore and Mullen have followed up their heartwarming Mother's Day ad, "Toughest Job in the World" , with a Father's Day addition. While the previous effort set up an interview for a fake job, this time the brand set up a fake casting call for actors to play Dads; they weren't told the job had anything to do with American Greetings. The ad shows clips of the auditions, before telling us "In real life, there's no script for being a Dad."
Credits
- Date
- Jun 03, 2014
- Agency :
- Mullen-Boston
- Brand :
- Cardstore
- Client :
- Cardstore
- Chief Creative Officer :
- Mark Wenneker
- Executive Creative Director/Production :
- Tim Vaccarino
- Creative Director :
- Jon Ruby
- Copywriter :
- Latasha Ewell
- Art Director :
- Sarah Dudek
- Executive Director, Integrated Production :
- Liza Near
- Head of Broadcast Production :
- Zeke Bowman
- Producer :
- Vera Everson
- Production Company :
- Hungry Man
- Director :
- Hank Perlman
- Executive Producer :
- Kevin Byrne
- Director, Photography :
- Eric Steelberg
- Producer :
- Joshua Greenberg
- Editorial :
- PS260
- Editor :
- JJ Lask
- Assistant Editor :
- Colin Edelman
- Senior Producer :
- Laura Lamb Patterson
- Color and Finishing :
- PS260
- Colorist :
- Michael Marciano
- Audio Post :
- Plush - New York
- Sound Design and Mix :
- Rob Fielack
- Music :
- Human Worldwide
- Executive Creative Director/Production :
- Dave Weist
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