Dads Audition for World's Toughest Job in Father's Day Ad from Cardstore
Brand Set Up Fake Casting Call for Men to Play Fathers
Jun 03, 2014
What could be as tough a job as being a mum? Being a Dad of course. American Greetings' Cardstore and Mullen have followed up their heartwarming Mother's Day ad, "Toughest Job in the World" , with a Father's Day addition. While the previous effort set up an interview for a fake job, this time the brand set up a fake casting call for actors to play Dads; they weren't told the job had anything to do with American Greetings. The ad shows clips of the auditions, before telling us "In real life, there's no script for being a Dad."