Heineken Creates A Hall of Fame For 'Dad Jokes'

Father's Day social campaign asks fans to share classic dad humor

Published On
Jun 12, 2013
#Dadjokes - Haircut

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Everyone loves the Twitter stream Sh*t My Dad Says. Perhaps with that in mind, Heineken is encouraging consumers to share their most groan-worthy "dad jokes" for Father's Day in the US this Sunday.  The campaign, by Wieden + Kennedy NY, asks people to tweet their dad's go-to jokes to @Heineken_US using the hashtag #dadjokes, and the brand will then memify its favorites featuring throwback photos of dads through the ages.
@Heineken_US will start off the day by posting a #dadjoke on Facebook, Twitter and Instagram with a call to action to share your own. When it republishes consumer jokes, it will also create an image to match, with so people can share with their dad. All #dadjokes will be archived on a #dadjokes Tumblr, which will go live on the day.


Jun 13, 2013
Brand :
Client :
Agency :
Wieden & Kennedy - New York
Creative Director :
Eric Steele
Creative Director :
Erik Norin
Creative :
Mike Vitiello
Creative :
Jessica Abercrombie
Designer :
Cory Everett
Art Producer :
Michelle Chant
Interactive Producer :
Mutaurwa Mapondera
Interactive Producer :
Victoria Krueger
Director, Integrated Production :
Lora Schulson
Director, Interactive Production :
Brandon Kaplan
Executive Creative Director :
Scott Vitrone
Executive Creative Director :
Ian Reichenthal
Brand Strategist :
Jeremy Daly

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