Weetabix : Dad's Day Out

You wouldn't want to piss off this drill sergeant.

Published On
Apr 11, 2012

Editor's Pick

BBH London debuts a charming addition to the "Fuel For Big Days" campaign for Weetabix, starring a tiny drill sergeant who puts an unsuspecting "soldier" through his paces. Fortunately, he'd charged up with Weetabix first. The spot was directed by Frank Todaro of Moxie Pictures.


Apr 12, 2012
Brand :
Client :
Agency :
Creative Director :
Dominic Goldman
Creative Director :
David Kolbusz
Copywriter :
David Kolbusz
Copywriter :
James Gillham
Art Director :
Dominic Goldman
Art Director :
Graham Cappi
Producer :
Georgina Kent
Team Director :
Luke Algar
Team Manager :
Nicolas Jayr
Director, Strategy :
Jonathan Bottomley
Director, Strategy :
Nina Rahmatallah
Strategic Business Lead :
Nick Stringer
Production Company :
Moxie Pictures
Director :
Frank Todaro
Director, Photography :
Fede Alfonzo
Post Production :
Editor :
Joe Guest
Editing House :
Final Cut
Sound Director :
Aaron @ Wave
Typographer :
Dominic Grant
Producer :
Charlotte Woodhead

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