Hyundai Elantra : Dad's Sixth Sense

Innocean is Behind Spots Promoting the Gensis and the Elantra

Published On
Jan 27, 2014

Editor's Pick

Johnny Galecki pretty much plays his awkward, bad-with-ladies character from "The Big Bang Theory" in one of Hyundai's two Super Bowl spots, released Monday. Created via Innocean, one of the spots promotes the Elantra, which makes all sorts of manuevers as Mr. Galecki tries to pick up a lady driver on the road. The other spot, "Sixth Sense," is about a protective dad, and features Bruno Mars' "Count on Me."

Credits

Date
Jan 27, 2014
Brand:
Hyundai Elantra
Client:
Hyundai Elantra
Agency:
Innocean
Executive Creative Director:
Greg Braun
Creative Director:
Robert Prins
Creative Director:
Max Godsil
Art Director:
Vince Feliciano
Copywriter:
James Embry
Vice President, Director, Integrated Production:
Jamil Bardowell
Senior Producer:
Harry Lowell
Production Company:
Moxie Pictures
Director:
Frank Todaro
Director, Photography:
Eric Schmidt
Executive Producer:
Karol Zeno
Producer:
Laura Heflin
Editoral Company:
Arcade Edit
Editor:
Geoff Hounsell
Record Mix Place:
Eleven Sound
Mixer:
Scott Burns
Song Title:
"Count on Me," Bruno Mars
Copywriter:
Josh Cassidy

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Project Type