Daffy's : Peep Show

Stripping down.

Published On
Jan 10, 2012

Editor's Pick

To drive traffic to Daffy's in New York City's Times Square outlet, DeVito/Verdi brought back a Times Square staple from its more sordid days: The Peep Show. A 3D holographic model strips down -- upto 80% off her clothing -- while an accompanying neon sign keeps pace with each percentage-off increment.

Credits

Date
Jan 10, 2012
Brand:
Daffy's
Client:
Daffy's
Agency:
DeVito-Verdi
Creative Director:
Tyler DeAngelo
Creative Director:
Brad Emmett
Art Direction:
Sherrod Melvin
Designer:
Renee Lee
Designer:
Kaza Razat
Production:
Click 3X
Writer:
Jamie Overkamp

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Project Type