Spending one extra minute with your kid can be utterly worth it, says this charming Dairygold spot

When life gives you spreadable butter, make unicorns

Published On
Feb 28, 2019

Editor's Pick

A cute new spot from Ireland for Dairygold butter shows how the fact that its product is "spreadable straight from the fridge" can save you a precious minute in your day -- and that might lead to a heartwarming parental moment.

The ad, by Dublin's Rothco, depicts a dad who takes a minute at breakfast time to show his young daughter how to draw a unicorn, something she's struggling with. Later on, he finds she's illustrated a whole sketchbook worth of colorful unicorns, with some of the pictures also featuring "Dad."

It's a simple, but utterly charming premise -- and quite apart from the message about spreadable butter, reminds parents everywhere that sometimes it's worth spending that precious minute paying attention to your child's seemingly small worries.

Directed by Kim Geldenhuys of 030:07, the ad is part of a wider campaign by the Kerry Foods-owned brand called "Make a Minute for the Good Stuff" that has included encouraging people to put their spare minutes toward volunteering. In 2018,  it pushed "micro-volunteering,"  giving the Irish public the opportunity to give their minute to do good, as well as feel good.
   

Credits

Date
Feb 28, 2019
Client:
Dairygold
Agency:
Rothco
Media Agency:
Vizeum
Agency Producer:
Emma Ellis
Creative Director:
Alan Kelly
Creative Team:
Alex Ingarfield
Creative Team:
Ciara Rapple
Account Director:
Sarah Murphy
Business Director:
Rosie Rogers
Account Executive:
Sophie Burke
Strategy:
Darius Pasalar
Digital Strategy:
Colm Casey
Music:
“Niamh’s Theme”
Music Sync:
Leland Music
Production Company:
03:07
Production Services:
Hinterland
Director:
Kim Geldenhuys
Producer:
Jo Barber
Director of Photography:
Noel Schoolderman
Offline:
The Quarry
Online:
Cheat
Editor:
Owen Oppenheimer
Colorist:
Joseph Bicknall
Sound:
Kevin Breathnach Avondale Studios
Media Agency:
Vizeum
Media Business Director:
Maxine Hands
Media Account Manager:
Greta Sulcaite
BTL Agency:
Goosebumps
Goosebump Account Director:
Sarah Clinton
Goosebump Senior Account Manager:
Anna Morrison

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