Dan Levy and Aubrey Plaza’s fun short film for Loewe teaches you how to say (and spell) the brand name
‘Decades of Confusion,’ from Partizan director Ally Pankiw, presents a one-of-a-kind spelling bee through the decades
Editor's Pick
Well, here’s a delightful bit of celebrity-driven branded content that doesn’t skimp—whatsoever—on the branded part.
Loewe, the fashion company, on Thursday unveiled an entertaining two-and-a-half-minute short film starring Dan Levy and Aubrey Plaza—as a spelling bee host and contestant, respectively.
The film time-travels through the decades, giving the brand the opportunity to show off different looks on the actors. But there’s only one word Levy keeps asking Plaza to spell—the brand name, over and over ... Loewe, Loewe, Loewe.
The film was written by Levy and directed by Partizan’s Ally Pankiw.
The film includes “iconic pieces from the Loewe archive,” according to the brand. There’s also an appearance by the car-shaped dress from Loewe’s FW22 runway.
“With impromptu moments, deadpan delivery, and colorful styling, ‘Decades of Confusion’ is unmistakably Loewe, the brand added.
Credits
- Date
- Mar 28, 2024
- Client :
- Loewe
- Starring :
- Dan Levy
- Starring :
- Aubrey Plaza
- Written by :
- Dan Levy
- Production Company :
- Partizan
- Director :
- Ally Pankiw
- Managing Director :
- Lisa Tauscher
- Executive Producer/Head of Sales :
- Mike Lobikis
- Executive Producer :
- Kimi Porter Thomas
- Head of Production :
- Ani Mikirdichian
- Producer :
- Angela Jones
- DP :
- Christine Ng
- Stylist :
- Jen Brownstein
- Creative Director :
- Jonathan Anderson
- Chief Marketing & Communications Officer :
- Charlie Smith
- Head of Content :
- Martin Latham
- Head of Art Direction :
- Bob Eaton
- Marketing Programs Director :
- Manu Albaladejo
- Head of VIPs & Influencers :
- Benjamin Cazenave
- Head of Press & Media :
- Julian Labagh
- Manager Content Production :
- Alix Holden
- Social & Digital Creative Manager :
- Lucas Yiu
- VIP Projects Supervisor :
- Anabelle Atshabo
- Post-Production Company :
- Modern Post
- Editor :
- Danielle Schneiderman
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